The Twitter Retweet activity is one of the most used activities within the GaggleAMP platform and can pack a powerful punch to support many of your company initiatives. It’s an easy activity for Members to perform and can be done with Twitter auto-share, all of which helps to boost engagement. It’s easy to think that a Retweet might only be used on company content but it can be leveraged for so much more.
How to Use the Twitter Retweet Activity
From the Manager dashboard, from ‘Home’ or ‘Activities’, click on ‘New Activity’ on the extreme right. Then scroll down to locate the Twitter Retweet activity and click ‘Create.’
Here you will have the opportunity to identify what content you want to Retweet. You’ll see that you can search for content by way of a Twitter handle, hashtag, or even a specific link.
Searching by Username for a Twitter Retweet
When you are thinking about searching for a username to retweet, keep in mind that you can retweet any Twitter user so you’re not limited only to business accounts. For this example, let’s look at what it looks like to Retweet a business account.
Creating a Retweet Activity - Manager View
Simply enter the name of the Twitter handle and GaggleAMP will automatically pull in a feed of Tweets that can be Retweeted. To choose to Retweet a Tweet, simply click ‘Send to Gaggle’ on the Tweet you want to Retweet.
This will open up a pop-up box that will allow you to set some parameters around your Retweet Activity.
- Tweet Author: The Twitter user name of the person or page you are Retweeting.
- Message: This is the message associated with your Retweet activity. This is a locked field and cannot be changed due to the nature of the Activity being performed.
- Instructions: Here you can give instructions to the Members about the ‘Retweet’ like ‘Please Retweet and amplify this post. Our client has appreciated us’. You can let the Members know why they are performing this activity.
Don’t worry while this appears in the box where members can write their comments, these instructions won’t show up when it is posted on Twitter.
- Recommended Hashtag: If you have a hashtag you want your Members to use, recommend it here.
- Send to Member Groups: If you would like the activity to be sent to all Members in your Gaggle, leave this field blank. However, if you would like to position this activity to only specific Member Groups, you can choose which Member Groups will receive this activity here. An example of a Member Group might be Executive Leadership, Sales Teams, Product Managers, or many others.
- Post to Channels: Like the Member Groups, you can choose to only post this activity to specific Channels.
- If you leave this field blank, all Members in your program will receive this ‘Glassdoor Review’ activity.
- If you select specific Channels, only Members of those channels will receive this ‘Glassdoor Review’ activity.
- If you select both ‘Send to Member Groups’ and ‘Post to Channels,’ for a Member to see the activity, they need to be in both the Member Group and the Channel.
- Start/End Time: Choose the Start and End date based on when you want your Retweet activity available. For the start time, if you do not select a date, it will be an activity that is immediately available. Likewise, the ‘end time’ default is 7-days. At that time, the activity will expire and will no longer be available for execution.
Note: The ‘Start’ and ‘End’ times are based on the configured time zone of the manager creating the activity at the time of creation. Other Managers and Members will see these times converted in their configured time zones.
- Points: Each activity can be assigned a point value that contributes to the leaderboard. Please note that these points cannot be redeemed for rewards.
- Campaign: If you leverage grouping your activities into Campaigns, use the drop-down menu to select the campaign that this activity supports.
- Disable Auto-Share: When creating the activity, you can choose to override the Auto-Share feature your Members might have activated by choosing ‘Disable Auto-Share.’ By selecting this, your Member will need to manually perform or schedule the Retweet.
- Feature Activity: Choosing this selection will ‘pin’ this Activity to the top of the Members’ activity list.
- Require Comment: By enabling this feature, your Member will be required to comment on the Tweet when they share the activity versus just scheduling a Retweet to post.
- Allow Comment: By enabling this feature, your Member can choose to add a comment to the Retweet but it is not required to perform the activity.
- Allow Media: By enabling this feature, a Member can choose to add media to the Retweet before sharing the Retweet.
Performing a Retweet Activity - Member View
Once a ‘Retweet’ activity has been posted, it will appear in the Member activities feed located under ‘Activities’ - ‘Things to do’ section. Should the Member choose to do this activity, they simply click ‘Retweet’.
Once they click on Retweet a popup will appear on the screen if you have enabled ‘Media sharing’, ‘Require comment’, or ‘Allow comment’ when setting up this activity. Members can take the required actions and click on share at the bottom right corner to complete the activity.
Note: If these options are not enabled the activity will be performed as soon as the member clicks on ‘Retweet’.
What Does the Retweet Activity Look Like on Twitter?
Regardless of how you share the Retweet - manual or Auto-Share - the Retweet will look the same in a Twitter feed.
Searching by Hashtag for a Twitter Retweet
Sometimes it’s helpful to see what content is available to Retweet by searching a specific hashtag. To search by hashtag, simply choose the ‘Search by Hashtag’ tab and enter the hashtag you wish to look up.
From here, the rest of the process is identical to using the ‘Search by Username’ function.
Searching by Link for a Twitter Retweet
When using the ‘Search by Link’ option to create a Retweet activity, you first need to go to Twitter and copy the link of the post you want to Retweet. For this example, I want to create a Retweet activity around this live Tweet.
To get the link to this specific post, click on the Tweet and copy the URL to the Tweet.
Exit Twitter and go to your GaggleAMP Retweet Activity and select ‘Search by Link’ and then paste the link to your desired Tweet. You’ll see GaggleAMP will automatically pull in the content from this Tweet for you ‘Send to Gaggle.’From here, the rest of the process is identical to using the ‘Search by Username’ function.
From here, the rest of the process is identical to using the ‘Search by Username’ function.
What Are the Best Practices for the Twitter Retweet Activity
The Twitter Retweet activity can be used to power a number of different Retweet activities and it goes well beyond simply Retweeting company content. Here are some examples of ways to use the Retweet Activity feature to support your campaign efforts:
Retweet Your Company Twitter Handle
This works great for brand awareness purposes, exposing a Member’s Twitter followers to something unique you are doing at your organization, or simply sharing a momentous occasion.
Retweet Your Executive Team Members
Retweeting an executive member of your team helps establish them as an authority in your industry while exposing Members to their content, message, and contributions, keeping Members better informed.
Retweet Your Coworkers
Perhaps a Member of your team has a really interesting perspective, won an award and is proud of their accomplishments, or simply has a great way of looking at things. Using the Retweet activity helps to support their content and displays that other Members of their team support their content.
Retweet Key Prospects or Respected Members of Your Network
Don’t limit your retweets only to people who you personally know - retweet those you want to know better! The Retweet activity function is a low-key way to support the message of someone you want to get on the radar of or an excellent way to drive attention to support their content. Here you see Dharmesh Shah, Co-founder / CTO of Hubspot, supporting Dr. Julie Gurner, an independent Executive Performance Coach with a Retweet on some content he agrees with.
Retweet Key Account-Based Marketing Accounts
Consider retweeting accounts that you are targeting for account-based marketing efforts. Doing so gives a very low-key nod that you are watching their company and consuming their content, and also puts you on their radar to members of their social media or marketing team, especially when you engage with their content often.
Retweet Your Partner Accounts
Many businesses have partnerships with other companies and many businesses also do joint events or sponsorships with other companies. The Twitter Retweet activity is a great way to elevate that content to your Gaggle Members for awareness while supporting the messaging of your partners on Twitter.
Locate Event-Relevant Content
Using the hashtag search feature allows Managers to find relevant content related to their events (or others) that they may want to consider having their company Retweet. This is also an excellent way to see who else is Tweeting about your event (or others) and engage with their content.
In this example, I searched for the hashtag #Productmarketingalliance and found an invitation to an in-person event by Kompyte.
At this time, a Manager cannot create a Retweet activity from Mobile but a Member is able to perform an activity served to them from either their desktop or mobile device.
Leverage a GaggleAMP Channel Feed
Channels allow you to more easily pull in content instead of having to perform a search for it every time. The Channel will populate with content from your selected social networks, chosen RSS feeds, or a RSS of a Google Search.
For more information on the Channel Feed and other ways to leverage it, check out these Channel Types.
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