As a Gaggle Manager, you understand the power behind the ability to @ mention other businesses and the value of the network effect created when you use mentions. An @ mention helps generate social awareness and can be used in several scenarios like tagging a co-participant in a webinar or podcast, bringing awareness to a company featured in a case study or quote, or even offering a recommendation of a service another business might provide. The uses are endless!
Let’s take a look at how to use the ‘mention’ feature in GaggleAMP.
How Does the Mention Feature Work in GaggleAMP?
First and foremost, the ‘mention’ feature can only be used on LinkedIn at this time and with the following GaggleAMP activity types:
When a mention is used in an activity, the Member will see the name of the mentioned company linked in the activity. You can also @ mention other members of your Gaggle. Both the company mentioned and the Gaggle Members who are @ mentioned will be hyperlinked. That hyperlink will direct to the referenced company’s LinkedIn page or personal profile of the individual tagged.
Once the Member shares the activity, the mention will appear on the Member’s LinkedIn post as a mention with a clickable hyperlink. LinkedIn also notifies the tagged company’s page owners or individuals that are tagged of the mention.
How Do I Include a Business Page or Personal Profile Mention in an Activity?
To use the @ mention feature, you’ll first need to start with a LinkedIn Share Post activity. For help with these activity types, please refer to the following step-by-step tutorial.
Including a Business Page in Your Activity Creation
1. Navigate to the New Activity section of the Gaggle and choose ‘Share Post’ under the LinkedIn category. For this demonstration, we’ll be looking at ‘Share Post.’
2. A New Activity prompt will appear, and we are going to focus on the ‘Compose Post’ section. Other aspects of this prompt can be found in this support article. The Compose Message section supports up to 3000 characters, and it is here that you will @ mention a specific company or business page.
3. Type @, if the company appears in the dropdown, simply click to select it. If the company is not auto populated, scroll to the bottom of the dropdown and select "Can't find who you are looking for? Click here to add the account URL."
4. Paste the full LinkedIn Company Page URL (e.g., https://www.linkedin.com/company/gaggleamp) into the field. Click add
5. GaggleAMP will automatically convert the URL into a clear mention of the company name (e.g., GaggleAMP), which appears hyperlinked in the post preview.
Complete your message and make any other adjustments to the activity parameters. Once ready, click Send to Gaggle to finalize.
Note: If the highlighted text is red or the URL does not change to the company’s name, that means a LinkedIn company page has not been found.
Including an Individual in Your Activity Creation
1. Navigate to the New Activity section of the Gaggle and choose ‘Share Post’ under the LinkedIn category. For this demonstration, we’ll be looking at ‘Share Post.’
2. A New Activity prompt will appear, and we are going to focus on the ‘Compose Post’ section. Other aspects of this prompt can be found in this support article. The Compose Message section supports up to 3000 characters, and it is here that you will @ mention a specific individual.
3. Craft the contents of your message. Type @, if the individual appears in the dropdown, simply click to select it. If the individual is not auto populated, scroll to the bottom of the dropdown and select "Can't find who you are looking for? Click here to add the account URL."
4. Paste the Email address of the individual into the field. Click add.
5. GaggleAMP will automatically convert the Email address into a clear mention of the individual name (e.g., Carolina Monterroza), which appears hyperlinked in the post preview.
|
|
Feel free to click on the hyperlinks in the Activities for yourself! Be it the business page tagging or the individual tagging, the activity will remain active and unshared until you or a Member select the ‘Send to Gaggle’ button.
How Does This Activity Look Once Performed?
Once the Gaggle Member has performed the LinkedIn activity, it will be live on LinkedIn. You’ll see when the post is live, the mentioned company or individual appears in blue and bold, just like any other mention you see on LinkedIn. This will behave just like any other mention and, when clicked, will route the end viewer to the tagged company or individual.
 Note: Members also can mention a company when responding to a LinkedIn Question or Share Post activity. This does not require the Manager to include the mention in the activity, although they may want to instruct Members to include the mention in the activity instructions should they want a page or person to be mentioned.
|