Connecting Your GaggleAMP Account to HubSpot

Peanut Butter and Jelly. Batman and Robin. Chocolate chips and cookies. 

Some things are just better when you put them together, kinda like GaggleAMP and HubSpot. While both are powerful in their own right, leveraging GaggleAMP with your HubSpot Marketing Automation Suite is an excellent way to better track the attribution of your campaigns directly with the short link you’re already familiar with. 

How to Connect HubSpot to GaggleAMP

Desktop
From the Manager Dashboard, navigate to your image in the upper right-hand corner (of your initials if you have not uploaded a profile photo. Select ‘Gaggle Settings’ from the drop-down, then ‘integrations’ on the navigation bar.

From here you will see that GaggleAMP can be connected to Marketing Automation Tools such as:

• Google Analytics

• HubSpot

• Marketo

• Oracle Marketing Cloud

• Salesforce Pardot

To select the HubSpot Automation Tool, simply click the radio dial in the upper left corner of the HubSpot card.

Once chosen, that’s it - the default Marketing Automation Tool is HubSpot. If at any time you need to connect a different Marketing Automation Tool, simply click ‘unlink’ on the HubSpot card, confirm you want to unlink, and choose the radio dial on the tool you want to replace the connection with.

Enabling Tracking Once Connected to HubSpot

When this integration is enabled, the tracking of links included in activities will occur in HubSpot without having to be directly integrated through the HubSpot App Marketplace. 

To enable tracking, you’ll first need to start by creating an activity. From the Manager dashboard, choose New Activity. 

Next, you’ll need to choose an activity type. For the activity types below, you can ‘enable tracking’ in the creation of that activity. These activities include:

• LinkedIn Share Post

• LinkedIn Question

• Twitter Question

• Twitter Share Link

In the activity creation for any of these five activities, you will see a pre-checked box for ‘Enable Tracking?’ This allows you to track the performance of this activity in HubSpot. As a best practice, you should plan to choose the campaign here, too. This allows you to further segment your Gaggle traffic inside HubSpot.

Locating Your Traffic in HubSpot

Navigate to HubSpot and log into your account. 

Note: You need to have HubSpot Marketing Automation Suite to view these metrics.

 

Once logged in, navigate to ‘Reporting,’ then 'Reports,' and select choose ‘Traffic.'

From here, scroll down to 'organic social.'

Click on 'organic social' and select either 'LinkedIn' or 'Twitter' to isolate the Gaggle attribution on each network.

This is where you will see 'GaggleAMP' and the associated data.

Here you will see a list of campaigns that generated a session during the specified time frame. If a GaggleAMP activity was engaged with and meets the criteria selected in HubSpot (network and date range), you will see ‘gaggleamp’ listed under the Campaign. Alongside this you have the option to see:

• Sessions generated

• Your session to contact rate

• Any new contacts received (this can be clicked to dial into which people are in HubSpot)

• Contact to customer rate

• If the session was the result of a customer click (and this can be clicked to dial into which customer so long as that record is in HubSpot)

• The bounce rate of this source

• Session length

Using UTM Parameters in HubSpot to Set Your GaggleAMP Metrics

You can set up UTM parameters in HubSpot by creating tracking URLs in HubSpot. To do this, you will need to have Marketing Hub Professional or Enterprise or CMS Hub Professional or Enterprise access. Legacy Marketing Hub Basic accounts also have access. For instructions on how to set this up, please see HubSpot's knowledge base article Create Tracking URLs.

Using UTM Parameters in HubSpot to Find Your GaggleAMP Metrics

Once you have created UTM-tracked URLs, you can view them in your reports. 

To view the UTMs in HubSpot, navigate to 'Reporting,' then 'Reports' and finally 'Traffic.' 

From here, rather than scrolling down to 'organic social,' click on 'UTM Parameters' in the top navigation.

Then, from the UTM Parameters, use the drop-down if you wish to view the data in different views.

Here you can search your UTM Campaigns by way of:

• UTM Campaign

• UTM Source

• UTM Medium

• UTM Content

• UTM Term

Depending on how you set up your UTM parameters, choose the UTM parameter that will allow you to best view GaggleAMP segmentation. So, for example, if you have set up your UTM Medium to be a version of GaggleAMP, choose ‘UTM Medium’ and you’ll see the sources of traffic here. 

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