Have you ever sat down to analyze your marketing ROI, only to find that your clicks are not attributed correctly or, worse, there was no mechanism to track your engagements in the first place? While in your gut you might feel the campaigns are worth their weight in gold, metrics do not lie. That’s why GaggleAMP can be tracked within Google Analytics, giving you a holistic view of the performance of your campaigns.
Let’s take a look at how to connect your GaggleAMP account to your Google Analytics.
How to Connect Google Analytics to Your GaggleAMP Account
Note: The description below is for set-up on GA4.
From the Manager Dashboard, navigate to your profile image (or initials) in the upper right-hand corner and select 'Gaggle Settings' from the drop-down. Click 'Integrations' from your navigation bar.
From here you will see that GaggleAMP can be connected to several different marketing tools for tracking, such as:
To select the marketing tool for your tracking, simply click the radio dial in the upper left corner of the Google Analytics card.
Once chosen, that’s it - the default marketing analytics tool is Google Analytics. If at any time you need to connect a different marketing automation tool, simply click ‘unlink’ on the Google Analytics card, confirm you want to unlink and choose the radio dial on the tool you want to replace the connection with.
Note: You’ll notice that the Google Analytics integration lives amongst the marketing automation tools. The marketing automation tool connections add UTM parameters to the shortened activity links. Clicking a different integration just changes the default UTM parameters used.
For options with “edit parameters” buttons (like Marketo and Oracle Marketing Suite), you can edit the parameters to your liking. You can use only the default settings for the options without “edit parameters” buttons (like HubSpot). Even if you integrate a marketing automation tool like HubSpot, the UTM parameters will still be visible in your Google Analytics instance and any other tools that track using UTM parameters.