Let’s be real here — analytics are important in determining the success of every action in your Gaggle. Some of us are data nerds and we really enjoy getting into the nitty gritty of what is working and what isn’t in the Gaggle. Others of us need all the assistance we can get in analyzing the results of what is working and what isn’t.
No matter what side of the fence you fall on, I think we can all agree that we want to know if what we’re doing in the Gaggle is successful or not. That’s where the All Activities dashboard comes in handy.
Let’s dive into the details of the All Activity Report.
How to Find the All Activity Report
From the Manager dashboard, choose Reports. This will default you onto the All Activities report but as you can see, we have many others.
Understanding the All Activity Report
You’ll be met with several ways to review and look at your activities in this view.
To start, along the top navigation, you’ll notice you can filter the report by dates and campaigns and can choose to display that information hourly, daily, weekly, or monthly.
Should you select a large data set, you’ll see that GaggleAMP will automatically convert an hourly report to a daily report.
From this view, you’ll see the ebbs and flows of your content. This will heavily vary by Gaggle as everyone has a different outcome, intent, or strategy they are deploying for their Gaggle. For example, perhaps you are a new Gaggle and just getting your employees familiar with GaggleAMP. You might be serving more ‘like’ activities and thereby reasonably see ‘likes’ higher on the graph than say ‘Comments.’
Knowing everyone approaches their activities differently, you can also hide elements here by simply clicking on the name (e.g. ‘likes’ has been clicked to remove from the reporting graph).
How Do I Use This Graph?
This graph can help you set reasonable expectations for performance. For example, you’ll notice that ‘Messages Active in Gaggle’ is a filter. Should you have a lot of active messages in the Gaggle, you might see performance increases shortly after the peak, meaning Members are performing activities.
Likewise the same is true when there are no activities to perform, there will likely be fewer results thereafter.
You can also use these filters to see what campaigns are performing well, so long as you are assigning activities to a campaign at the time they are created.
Details About the Graph Content
Under the graph, you will see a summary of the contents of the graph.
Here you can see:
- Messages Started - This shows the number of Activities that ‘started’ during the timeframe. An Activity can be ‘started’ immediately after being created, or scheduled to start at some point in the future.
- Messages Active - The number of Activities available in your Gaggle that a Member can complete.
- Shares - The number of Activities during the selected time period that was considered a ‘Share’ Activity. An example would be a LinkedIn Share Activity.
- Refusals - The number of Activities that were refused by Members of your Gaggle.
- Reach - The total reach of the Activities completed during the selected time period.
- Social Interactions - The total number of interactions such as replies, likes, comments, retweets, etc. that occurred during the selected time period.
- Clicks - The total number of clicks your content received during the selected time period. Keep in mind, that this varies widely with your content strategy. For example, if you request comments from your Members, clicks may be lower, whereas if you are heavy on sharing content, clicks might be higher (with a content link included) but your social interactions may be lower.
How Do I Review Activities by Social Network?
You’ll notice in addition to the aggregate details about your activities that we also break it down to the Activities by social network.
In this view, it breaks down the Activities created during the selected time frame. In this example, you can see this Gaggle creates a lot of LinkedIn content but is very light on Facebook, Instagram, and WeChat. They have also not created any TikTok content.
Here you can start to make some assessments about your content and how it resonates with each network. For example, we know from our earlier example that there were 56 total clicks during the specific time frame. In this view, however, we can attribute 12 clicks to Twitter Activities and 44 clicks to Activities associated with LinkedIn.
What is the Click Map?
The click map can help you dial into where your content clicks are coming from.
While this renders in the world view, you can click on each country to dial into where the clicks are coming from. For example, if I select the United States, I can further see that of the 38 clicks in the United States, 9 came from the state of Texas.
How Can the Click Map Help You?
Say for example you are expanding to the APAC region and have recently opened an office to break into that market. When you create Activities for Members in that new office or location, you might consider tagging that to a campaign that denotes ‘expansion efforts - APAC.’
Then you can use the filters at the top of the All Activities dashboard to look at just this campaign, scroll down, and see if the clicks you’re receiving seem to be coming from your new target audience.
At this time, the All Activities Report can only be accessed from a Desktop device.