How Employee Advocacy Boosts Your Internal Comms Efforts

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A strong internal communications strategy is important to any organization because it’s proven to boost productivity, employee engagement, company culture, and more. 

A great way to enhance your internal communications efforts is to implement an employee advocacy program. Many different initiatives are going on at every organization, so it’s tough for employees to keep track of every company update and everything every department is working on. Furthermore, your employees are busy, so they might not be focused on updating their colleagues. 

 

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So, how can you easily enable employees to let other departments know what’s going on with them, the latest company news, and more, without taking up too much of their time or asking them to schedule a recurring meeting?

 

Use Your Employee Advocacy Program

When you consistently suggest activities for your employees to carry out, they’ll get a sense of what your organization’s overall mission is. They’ll know what campaigns the company prioritizes and what’s important to achieving the company’s mission. 

 

Furthermore, they’ll know that certain initiatives in other departments exist. For example, some employees might be asked to share information about an event another department plans to host in a few months that they didn’t previously know about. 

 

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Just by taking part in the program and gaining the benefits, they’re striving for from employee advocacy, such as extending personal brand reach, they’ll learn more about the organization along the way. 

 

General Internal Communications

There are many different communications you need employees across your organization to receive, whether it’s a new HR policy, a company-wide memo, training on applications or platforms, and more. 

 

Using an employee advocacy platform like GaggleAMP allows you to make sure your employees receive those messages. For example, if you want to update everyone in your company on the status of a project or campaign you’re working on, you can record a video of yourself talking about this project. Then you can use the Watch a Video activity in your Gaggle to request everyone in your program to watch your video. 

 

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You could do this for any video you create, whether it’s a video on HR policy, training, or something else. Coupling this activity with the tagging feature allows you to select who you want to receive the request to watch your video. If you only want Sales and Marketing to watch your video, you can just tag those two departments. If you only want your executives to see your video, then just tag them. If it’s a company-wide video, then you don’t need to use the tagging feature.


GaggleAMP Channels

Not all your communications need to be done over video. Sometimes a short and simple message is enough. 

 

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Using Gaggle Channels, you can make announcements to everyone in your company or just people in certain groups. You might have a General channel where everyone in the company has access, or you might have a channel just for Sales or just for Marketing, etc. You can share your messages just to those appropriate channels, and the right people will see them. 

These could be announcements about anything, including company memos, an update on a project, or a simple acknowledgment of employees. Using GaggleAMP Channels is a great way to make sure your employees stay active in your program and the GaggleAMP platform and keep tabs on internal communications. 

GaggleAMP Channels is also a great place for employees to interact with each other and share suggested content. They are in your employee advocacy program so they know what types of messages and content are appropriate for program Members to share. They can share content they think is interesting in GaggleAMP Channels, and your Gaggle Manager can opt to share that content in your Gaggle for external promotion via your employees. 


Marketing Communications 

Your employee advocacy program is a great way to spread your marketing messages across your organization. 

 

You can let people know what your team is working on and what you’re prioritizing simply by having them take part in your program. If they are promoting your brand on social media with your suggested actions and messages, then they’ll pick up on what your initiatives and goals are. 

 

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If you have an event coming up, your employees will know about it. If you have a new promotional offer you are spreading the word about, they’ll see it and share it. If you have a point you want to get across to your target audience through your content, they’ll get it. 

By taking part in your program, your employees won’t need you to directly tell them what your marketing team is working on or prioritizing. They’ll be working on it with you through promoting your marketing-approved brand messages on social media. 

 

Using your Gaggle for internal communication builds a sense of community and connection among your employees. They’ll be acknowledged for their contributions in the Gaggle and have their voices heard through GaggleAMP Channels, both of which will make them feel valued. 

 

If you’d like to learn more about how employee advocacy can better support your internal comms efforts, download how employee advocacy boosts internal communication or your Customer Success Manager would be happy to help!

 
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