Picture this: it’s the end of the month and you need to report on your social media results but you are swamped. It could take you a few hours to pull together all your performance reports, but you don’t have that kind of time. Good thing you use GaggleAMP for your employee advocacy efforts and have your performance report available any time, any day, with all your metrics at your fingertips. Huzzah!
Accessing Your Gaggle Performance Report
From your Manager dashboard, select ‘Reports,’ then Performance Report.
Now, if there is just one report you look at on a weekly, monthly, and quarterly basis, it should be the Gaggle Performance Report. This gives you a high-level snapshot of your Gaggles performance and can even get you as granular as looking at a specific activity. This report is the all-in-one go-to report for evaluating the performance of your program during your provided timeframe.
Let's dive in.
Using the Date Filter
Before you do anything else with this report, you’ll first want to review your date filters.
By clicking on the box for the date filter, you’ll be met with some preset options: past, current, and next. Using the ‘Past’ filter, you can adjust the exact number of minutes, hours, days, weeks, months, quarters, or years you want to include. By selecting the three dots next to the duration filter, you can also indicate a ‘start from’ date or ask the data to ‘include today.’
Toggling to the ‘Current’ filter will allow you to indicate pre-set timeframes like ‘this week’ or ‘this quarter.’ Finally, there is a ‘Next’ filter, which cannot be used in this view. Since this reports on events that have already happened, selecting ‘next’ would leverage the future. As much fun as that would be, it’s not going to be practical so, it will return zero results.
As you make changes to your filter settings, you’ll notice the contents of the data on the page also update.
Reading Your Weekly Performance Graph
This graph will give you a visual representation of your performance over your defined duration. In this example, we’re looking at the last two quarters' performance for a Gaggle. Each line graph represents different performance metrics, such as:
- Activities Completed - the number of Activities completed by all Members of your Gaggle.
- Refusals- The number of Activities that were refused by Members of your Gaggle.
- Reach - The total reach of the Activities completed during the selected time period.
- Clicks - The total number of clicks your content received during the selected time period. Keep in mind, that this varies widely with your content strategy. For example, if you request comments from your Members, clicks may be lower, whereas if you are heavy on sharing content, clicks might be higher (with a content link included) but your social interactions may be lower.
- Social Interactions - The total number of interactions such as replies, likes, comments, retweets, etc. that occurred during the selected time period.
If you want to highlight a specific performance item, you can also hover over the name of the item and the graph will gray out other results, highlighting the metric you really want to show.
Likewise, hovering over a specific data point will also allow you to dial into performance on a specific endpoint (in this example, a week, but depending on your report data range, may get more granular or broader).
Quantifying the Earned Media Value of Your Program
Directly under the Performance Metric graph, you can also see the metrics in numerical form. These directly coincide with what you see in the graph above, with the exception of EEMV. EEMV stands for Employee Earned Media Value and it's a way for you to qualify the impact of your employees sharing and engaging with your social media content through GaggleAMP.
Every Activity is assigned a value, based on benchmarks and industry trends, to give a quantifiable value to your social engagements. It also helps you benchmark against other programs, like your paid social efforts.
Reviewing Your Activities List
A full account of all Activities found during your selected timeframe will be captured here. This view allows you to get really granular on exactly what Activities contributed to what results.
For example, if you want to report on which three Activities generated the most social interactions, all you need to do is click on ‘Social Interactions’ and it will automatically reorder the data table.
This data table is also fully exportable using the download button in the upper right corner.
Why use this data: This can help you explain certain results from your program. For example, maybe your clicks are low and your manager asks you why. Diving into this report, you might find you are really heavy on LinkedIn Re-Share activities which, by nature, have nothing to click on, thereby having a lower number of clicks.
Likewise, if you are reporting on the relationship between active participation and the reach on social, looking at the number of Shares per Activity against the Reach for that activity will help you tell a stronger story behind the quantifiable results of your program.
Reviewing Your Monthly Performance Data
The very bottom of your Gaggle Performance Report takes all of this data and segments it into months so that you can better report on trends over time.
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