Maybe you’ve visited the All Activity report and have gotten really excited about the results you see. But, if you’re anything like us, there’s a nagging feeling of understanding exactly what activity drove so much success. Chances are you already have an inclination but you can validate your suspicions using the Single Activity Report.
How to Find the Single Activity Report
From the Manager dashboard, choose Reports and select Single Activity Report.
Understanding the Single Activity Report
Just like you saw on the All Activities report, the single activity report allows you to isolate one single activity.
To do so, start with the date or date range of the activity. This will help you avoid clicking ‘previous’ over and over to get to the activity. Activities are displayed at the top of the screen and can be navigated using the ‘prev’ and ‘next’ buttons.
Once you have the activity you want to review, you can render your chart by the hour, day, or week.
In this view, it's important to understand that the type of activity you’re reviewing will determine the scope shown in the remainder of this report. For example, the selected activity here is the promotion of an upcoming event. It is a ‘Share on LinkedIn’ activity and the link associated with the activity goes to a third party.
With this in mind, this graph makes sense. It tells me that the single activity to promote this event was shared six times over the course of three days.
Here you will also see:
- Shares - The number of Activities during the selected time period that was considered a ‘Share’ Activity. An example would be a LinkedIn Share Activity.
- Refusals - The number of Activities that were refused by Members of your Gaggle.
- Reach - The total reach of the Activities completed during the selected time period.
- Social Interactions - The total number of interactions such as replies, likes, comments, retweets, etc. that occurred during the selected time period.
- Clicks - The total number of clicks your content received during the selected time period. Keep in mind, that this varies widely with your content strategy. For example, if you request comments from your Members, clicks may be lower, whereas if you are heavy on sharing content, clicks might be higher (with a content link included) but your social interactions may be lower.
How Do I Read Activity Performance?
Now that you have isolated the single activity, you can use this section to understand its performance in relation to other Activities you serve your Members.
Here you’ll see how this single activity compares to all other similar Activities (in this instance, another LinkedIn Activities) and how it compares against all other Activities (social network agnostic).
- Combined Rank - Determines how well this content has performed compared to other LinkedIn activities or all other Activities overall. For example, this Activity has ranked better than 29% of all other LinkedIn activities and 32% better than all other activities.
- Click Rank - Determines how well this content has performed compared to other Linkedin activities or all other Activities in clicks. For example, this Activity has ranked better than 28% of all other LinkedIn activities and 32% better than all other activities.
- Reach Rank - Determines how well this content has performed compared to other Linkedin activities or all other Activities in clicks. For example, this Activity had a reach stronger than 8% of all other LinkedIn activities and an 8% better reach than all other activities.
What is the Click Map?
The click map can help you dial into where your content clicks are coming from for this single activity.
Note: It’s important to understand that not all activities will have trackable clicks. For example, if you are assessing the impact of a ‘like’ activity, there are no ‘clicks’ to be shown. Likewise, in this example, we’re sharing a third-party link that will not give us details about the click map. Lastly, this mapping is based on the registered geo-location of the IP address used to make the click. The validity of these determinations can be impacted if the clicking user is on a private network or using a VPN.
How Can the Click Map Help You?
The click map can help you see the effectiveness of a single activity and its reach worldwide. For example, say you are expanding to the APAC region and have recently opened an office to break into that market. When you create Activities for Members in that new office or location, you might consider tagging that to a campaign that denotes ‘expansion efforts - APAC.’
Then you can use review these activities to see where each Activity has gained traction.
Reviewing the Link Information & Analytics
So long as you are using the GaggleAMP link shortener, we can give you greater visibility about the lifecycle of your activity.
In this view you can see:
- Short URL: This is the truncated version of the long URL
- Long URL: This is the full URL of the activity you’re assessing
- First Click: The date and time stamp of the first click
- Most Recent Click: The date and time stamp of the most recent click
- Total number of Clicks: The sum of clicks on this content
- Life (excluding outliers): This gives you a better idea of the life of that Activity. We do exclude outliers as one click to an old tweet months later should not skew the life of the activity.
- Most active day: The date of your most active day for that activity
You’ll also see on the right side a list of top referring domains. In this example, there are no top referring domains. However, in the instance that you have a really active activity, you may find a list of referring domains here.
The single activity report is updated every 6 hours. At this time, the All Activities Report can only be accessed from a Desktop device.