Let’s cut to the chase - you need social media network dimensions for your creative and we have them. Plus we have a list of dimensions exclusive to the use of the GaggleAMP platform so that everything in your Gaggle appears in tip-top shape.
Let’s dig in.
Social Media Image Sizes: Why You Need to Get These Right
4.48 billion people currently use social media worldwide, up more than double from 2.07 billion in 2015. And the average social media user engages with an average of 6.6 different social media platforms. That’s a lot of potential exposure and, if we’re being honest, it’s human nature to judge a brand by its image so you’ll want to ensure you’re portraying it right.
Social media images need to be sized for each platform. It’s important because:
- Each social network has its own requirements. This includes the size of the image, media supported, and more. Just because the image looks great on one platform doesn’t mean it will look right on others.
- It avoids pixelation and stretching. When images are properly scaled, they appear more professional and retain your full brand message.
- Images optimized for your social channel’s feed perform better. Again, brand matters, and an image that appears too big, too small, stretched out, or oddly filtered will be judged accordingly.
- It's professional. When your employees share content in your employee advocacy program, it’s a direct reflection of them.
LinkedIn Image Sizes
When creating content for employee advocacy on LinkedIn, it's best to stick to the recommended sizes below from LinkedIn. And don’t forget to test your images to ensure they render the way you expect.
LinkedIn Dimension Recommendations:
LinkedIn Personal Profile
- Personal profile photos are 400 x 400 pixels (recommended). LinkedIn can handle up to 8MB max, and you should upload the largest size you can within parameters. These are displayed in a circle on the personal page.
- Personal cover photos are recommended to be 1584 x 396 pixels with a 4:1 aspect ratio. Acceptable image types include PNG, JPG, and GIF with a maximum size of 8MB.
LinkedIn Posts and Media
- Post image size: 1200 x 1200 (square) or 1080 x 1350 (portrait)
- Link post size: 1200 x 627 pixels
- Video size: 256 x 144 (minimum) to 4096 x 2304 (maximum) pixels
- Video length: 10 minutes maximum
- Sponsored content image size: 1200 x 627 pixels (1.91:1 aspect ratio)
- Business banner image: 646 x 220 pixels
- Blog post images: 1200 x 627 pixels
LinkedIn Company Pages
- Company profile photos are recommended at 300 x 300 pixels. Unlike the personal cover photo, the company profile photo page displays as a square. It is recommended that app image updates on your company page are PNG or JPG images with an aspect ratio of 1.91:1.
- Profile cover photos are recommended at 1128 x 191 pixels
- Profile image (in search): At least 60 x 60 pixels
LinkedIn Company Tab Profile
- Life tab main image size (banner): 1128 x 376 pixels
- Life tab custom modules: 502 x 282 pixels
- Life tab company photos: 900 x 600 pixels
- Square Logo: At least 60 x 60 pixels
GaggleAMP LinkedIn Activities
We often receive questions about our LinkedIn Activities in GaggleAMP and what file types are supported. Generally speaking, we follow the LinkedIn recommended guidelines, but we do have a few nuances that are good to know when creating some LinkedIn activities on GaggleAMP.
- Accepted file types: ASF, FLV, MPEG, MKV, WebM, H264, MP4, VP8, VP9, WMV2, WMV3
- Max file size: 5 GB
- Max video length: 10 minutes
- Accepted file types: JPG, GIF, PNG
- Max file size: 3 MB
- Max pixel count: 36152320
- Accepted file types: GIF
- Max file size: 5 MB
- Max frame count: 250
Pro-Tip: LinkedIn will accept a photo of any size or dimension so long as its pixel count is below 36152320 pixels. But, GaggleAMP’s LinkedIn Photo activity will only accept images less than 3MB in size.
Twitter Image Sizes
When creating content for Twitter, it's best to stick to the recommended sizes below to render correctly on Twitter.
Twitter Dimension Recommendations:
- Profile photos are recommended to be 400 x 400 pixels but no less than 200 x 200 pixels. Twitter profile photos should be no more than 2MB.
- Header photos are recommended to be 1500 x 500 pixels. Header images are cropped to an aspect ratio of 3:1 and it’s best to use the maximum size for your header photo.
- Twitter post: 1200 x 675 pixels
- In-Stream photos are recommended to be 1600 x 1900 pixels but can support a minimum size of 600 x 335 pixels. These should be in the format of a JPG, GIF, or PNG and the aspect ratio should fall between 2:1 and 1:1 on a desktop device, and 16:9 on mobile. In-Stream photos do have a maximum file size of 5MB for GIFs or photos on mobile but can increase to 15MB on the web.
- Twitter Cards: A minimum of 120 pixels x 120 pixels with a maximum file size of 1MB and a format of GIF, JPG, or PNG.
- Twitter video: 1280 x 1084 with a maximum video length of 140 seconds.
- Ad sizes images:
- Website cards: 800 x 418 pixels for a 1.91:1 aspect ratio. 800 x 800 for a 1:1 aspect ratio.
- App card image: 900 x 800 pixels for 1:1 aspect ratio. 800 x 418 pixels for 1.91:1 aspect ratio.
- Carousels: 800 x 800 pixels for 1:1 aspect ratio. 800 x 418 pixels for 1.91:1 aspect ratio.
- Direct message card: 800 x 418 pixels for 1.91:1 aspect ratio.
- Conversation card: 800 x 418 pixels for 1.91:1 aspect ratio.
- Ad sizes videos:
- Square: 720 x 720 pixels
- Landscape: 1280 x 720 pixels
- Portrait: 720 x 1280 pixels
- Length: Recommended at 12 seconds or less but a maximum of 2 minutes and 20 seconds.
- Video thumbnail image: A minimum of 640 x 360 pixels but it should match the size of the video.
Facebook Image Sizes
When creating content for Facebook, use these recommended sizes.
Facebook Dimension Recommendations:
When pulling together Facebook content, it is best to use the recommended pixel sizes below to aid in faster loading times. Images should be uploaded as a JPG or PNG to avoid distortion.
- Profile photos will display at 170 x 170 pixels on most computers but can display as small as 128 x 128 pixels on mobile devices.
- Cover photos are recommended to be 851 x 315 pixels and ideally less than 100MB. On desktop, this will display as 820 x 312 pixels but only 640 x 360 pixels on mobile. Facebook does have a minimum size of 400 x 150 pixels.
- Cover photos for events are recommended to be 1200 x 628 pixels and they cannot be changed or edited once they are added to an event.
- Timeline and post photos are recommended to be 1200 x 630 pixels with a minimum size of 600 x 315 pixels. These images are automatically resized when uploaded to display at 500 pixels wide and to fit an aspect ratio of 1.91:1.
- Carousel photos: If you have more than one image being uploaded, images should be 1080 x 1080 pixels with a 1:1 ratio.
- Stories: 1080 x 1920 pixels with an aspect ratio of 9:16. It’s important that the photo does not have a width smaller than 500 pixels.
Pro-Tip: Do you have a story with text? Avoid adding text to your image on the top and bottom of your image (approximately 250 pixels from the top and bottom). Your brand's profile photo and/or buttons can cover this area and you do not want it to cover your CTA.
- Facebook Ads:
- Feed ads: Recommended to be 1080 x 1080 pixels with a minimum size of 600 x 600 pixels. There is a maximum file size of 30MB with a ratio of 1.91:1 to 1:1.
- Instant articles: Recommended to be 1080 x 1080 pixels. There is a maximum file size of 30MB with a ratio of 1.91:1 to 1:1.
- Facebook Marketplace ads: Recommended to be 1080 x 1080 pixels. There is a maximum file size of 30MB with a ratio of 1:1.
- Sponsored messages: Recommended to be 1080 x 1080 pixels. There is a maximum file size of 30MB with a ratio of 1:91:1 to 1:1.
- Messenger inbox ads: Recommended to be 1080 x 1080 pixels with a minimum size of 254 x 133 pixels. There is a maximum file size of 30MB with a ratio of 1:1.
- Messenger Stories ads: Recommended to be 1080 x 1080 pixels with a minimum width of 500 pixels. The aspect ratio is 9:16.
GaggleAMP Facebook Activities
GaggleAMP follows Facebook’s lead in image sizing but does have some limitations when it comes to the Facebook Photo activity.
While all image file types are accepted, including GIFs, you should be aware of the size restrictions on the GaggleAMP platform. Only photos uploaded that are less than 10MB in size will render correctly on the Facebook newsfeed. If an image uploaded is greater than 10MB in size the image may not load correctly on Facebook, despite Facebook having a higher file size requirement.
Instagram Image Sizes
Unlike other social media platforms, Instagram is a heavily visual platform in which the rendering of your image is front and center. Due to its very visual nature, you’ll need to ensure your content is top-notch to stand apart in the scroll.
Instagram Dimension Recommendations:
- Profile photos are recommended to be 320 x 320 pixels, and while they upload as a square, they display as a circle so you will need to check your crop.
- Stories must retain an aspect ratio of 9:16 to avoid awkward cropping. The recommended image size is 1080 x 1920 pixels.
- Feed photos render in three different sizes:
- Landscape: 1080 x 566 pixels
- Portrait: 1080 x 1350 pixels
- Square: 1080 x 1080 pixels
It’s important to know that the aspect ratio can vary between 1.91:1 to 4:5. As such, the recommended width of the image is 1080 pixels and has a height between 566 and 1350 pixels, depending on the image type.
If you share an image on Instagram that is over 1080 pixels, Instagram will size it down. And if you upload an image that does not fit the recommended ratio, Instagram will automatically crop the image to fit the ratio.
- Instagram ads have a supported aspect ratio between 1.91:1 and 4:5 with a maximum width of 1080 pixels, and minimum width of 320 pixels.
- Landscape ad: 1090 x 566 pixels
- Square: 1080 x 1080 pixels
- Thumbnails: It's recommended you upload it at 1080 pixels wide but it will render a display size of 161 x 161 pixels. The larger upload is important because while some images render smaller, there are versions of these thumbnails that render as large as 1080 x 1080 pixels.
The GaggleAMP Community Module
The Community module allows for a safe space for Members and Managers to host internal conversations. This add-on module essentially creates an internal social media network for you and your colleagues. These Conversations allow you to share and contribute text, a link, images, and videos, just like a regular social media post, but it stays internal.
Here are a few tips when using photos and videos in the GaggleAMP Community.
- Acceptable file types: JPG, PNG
- Max file size: 10 MB
- Acceptable file types: MP4, MOV
- Max file size: 200 MB
GaggleAMP Channels allow Managers the ability to effortlessly segment content streams to make sure Members see only the relevant Activities to engage with. Channels can be created by both Managers and Members and can be Public or Private.
Much like a social media network, Channel Icons are reminiscent of a profile photo, and Channel Banners operate much like a cover photo. Here are some tips on how to use both.
Channel icons are saved as 128 x 128 pixels. While any file size is accepted, the file will be cropped to 128 x 128 pixels before it saves.
Images are proportionally resized until the smaller of the height and width are equal to 128 pixels.
Helpful tip: If you upload an image that is wider than tall, the horizontal at 128px will be kept and everything else to the left and right of the center will be cropped out. For example, this original image is 964 x 123 pixels so this is where the crop will start until 128 x 128 pixels are reached.
If you upload an image that is taller than it is wide, the vertical center will be kept at 128 pixels. Everything above or below this center will be cropped out. For example, this original image is 266 x 1348 pixels. The vertical center is where the number 3 appears, so this is where the crop will start until 128 x 129 pixels are reached.
Icons can be added to any channel by editing the Channels ‘details’ page and adding an image. If you choose to not include an icon on your Channel, it will not affect your view on a desktop device, but it will appear as a gray circle from your Channel view on mobile.
Channel Banner Images
Channel banners can visually tell your Members what content to expect in the Channel. While any image size is accepted and stored, only a portion of the image will be displayed on the Channel banner.
Helpful tips: The aspect ratio is 3.4:1 and if your image is smaller than this ratio, the system will not add any black space to buffer the sides. That said, there is no one dimension that is ideal in the banner size, so long as the aspect ratio is 3.4:1.
Just like with the Channel Icons, the Channel Banner will select a portion of the image when the image size is too large. For example, if the image is wider than it is tall, an original image of 964 x 123 pixels will select the center (where the number three appears) but then only display content to the left and right or center for 418 pixels.
In the instance where the image is taller than it is wide, the system will find the vertical center of the image and select the space equal to the original width x the new height. So, in this example, an image that is 914 x 1348 pixels will truncate down to 914 x 269 pixels and only render that image on the Channel.
Don’t worry about memorizing all of these dimensions - they’ll always be here for you. Access these dimensions by the network for your broader social media needs and you’ll be on the road to having an excellent visual display on social media.