LinkedIn is an immensely powerful network to share content and discuss different topics, but sometimes you have a need to use your own photo alongside that content. An example of this would be in leveraging your company ranking on a third-party solution like G2. While I want to promote my company's performance on G2, as rated by users of our product, I do not want to use their imagery in that promotion. That’s where the LinkedIn Photo activity comes in handy.
Let’s take a look at how to create this activity for your Members.
Creating a LinkedIn ‘Photo’ Activity
From the Manager view on your dashboard under ‘Home’ or ‘Activities,’ click ‘New Activity’ in the upper right corner. Scroll down to the ‘LinkedIn’ section and locate the ‘Photo’ activity and click ‘Create.’
A pop-up will appear in which you can curate the details of the LinkedIn post you want your Members to interact with.
When creating the activity, there are a number of items you can include. While not all fields are mandatory, they can be helpful.
Note: When adding a photo to this activity type, there are several media types supported on LinkedIn. In short, LinkedIn accepts JPG, GIF, and PNG file types for images with a max pixel count of 36 megapixels and up to 100 MB in size.
- Message (required): Here you will create any messaging you want to appear on the actual post on LinkedIn. This will be posted the way it is written and it will look like the Member wrote it themselves.
If you choose to include a link in the Message field, this will automatically populate the ‘Photo’ field and the link will automatically be shortened to a gag.gl link for tracking. If you do not include a link, you can upload your own photo in the ‘Photo’ section by dragging and dropping the image or clicking the ‘Add Your Photo’ section to locate it on your device.
Note: GaggleAMP does offer custom link shorteners as an add-on. Ask your Customer Success Manager for more details.
- Send to Member Groups:If you would like the activity to be sent to all Members in your Gaggle, leave this field blank. However, if you would like to position this activity to only specific Member Groups, you can choose which Member Groups will receive this activity here. An example of a Member Group might be Executive Leadership, Sales Teams, Product Managers, or many others.
- Post to Channels: Like the Member Groups, you can choose to only post this activity to specific Channels.
- If you leave this field blank, all Members in your program will receive this ‘Photo’ activity.
- If you select specific Channels, only Members of those channels will receive this ‘Photo’ activity.
- If you select both ‘Send to Member Groups’ and ‘Post to Channels,’ for a Member to see the activity, they need to be in both the Member Group and the Channel.
- Start/End Time: Choose the Start and End date based on when you want your activity to be completed. For the start time, if you do not select a date, it will be an activity that is available to your Members within a few minutes. Likewise, the end time is when the activity ends. At that time, the activity will expire and will no longer be displayed on the Member's activity listing.
Note: The ‘Start’ and ‘End’ times are based on the configured time zone of the manager creating the activity at the time of creation. Other Managers and Members will see these times converted in their configured time zones.
- Points: Each activity can be assigned a point value that contributes to the leaderboard and rewards (should you use rewards).
- Campaign: If you leverage grouping your activities into Campaigns, use the drop-down menu to select the campaign that this activity supports. The ‘Photo’ activity can be featured, which will position the post at the top of the Members activities feed. You can also choose to allow your Members the ability to edit the contents of the Message.
Interacting With a LinkedIn ‘Photo’ Activity as a Member
Once a LinkedIn ‘Photo’ activity has been posted, it will appear in the Member activities feed located under ‘Activities’ in the ‘My Feed’ or ‘Discover’ tabs. Should the Member choose to do this activity, they simply click ‘Share on LinkedIn.’
Once ‘Share on LinkedIn’ has been clicked, this post on LinkedIn will be shared by the Member on LinkedIn, completing the activity.
From the Mobile home screen, a Member can simply click ‘Share on LinkedIn’ from their Activities under ‘My Feed’ to interact with the post.
Still have questions? Contact your Customer Success Manager or Submit a Support Ticket and we’d be happy to help!