BETA Participants: Social Pub Guide

Welcome to GaggleAMP's Social Pub! We're thrilled to have you on board as a first-time customer and excited to guide you through the process of creating compelling content using our powerful Social Pub module. This document will help you take the first steps within Social Pub.

Step 1: Accessing Social Pub

To begin, log in to your GaggleAMP account. Once logged in, navigate to the main dashboard. You will see "Social Pub Beta" activated on the top navigation tab.

Step 2: Create Your First Post

Select ‘Create New Content’ under ‘Social Pub’ on your top navigation bar. Here you can: 

1. Create Message Text: Curate the message and add links to the content you would like to publish on your social media pages in this box.
   Note: ‘Social Pub’ can currently publish content on LinkedIn, Twitter, and Facebook.
2. Check Character Limit: This section shows whether your post meets the character limit for the platforms you are planning to publish your content. For example, the limit for Twitter posts is 280 characters, so if your message contains 300 characters you will see -20 next to the Twitter logo.
3. Preview Posts: Once you have typed your message and added the URL click on Twitter/LinkedIn/Facebook to preview how your post will look when it is published.
4. Enable/Disable URL Shortener: The link shortener is automatically turned on if you have chosen to ​​convert URLs into short URLs in your ‘Gaggle Settings.' However, you can choose to turn this off for certain posts by clicking on ‘Shorten URLs Enabled’ here.
5. Upload media: Here you can upload a new image or video to be shared alongside your content instead of the image that is automatically generated with the link.
   Note: Photos can be JPG or PNG and up to 10MB in size. Videos need to be an MP4, 200MB or less in size, or a maximum of 1800 seconds long.
   
   
   

Step 3: Connect Your Social Media Accounts

Once your content is ready, scroll down to the ‘Publish Content To’ section where you can connect the company's social media pages where you want to publish this content. 

Note: You need to have admin rights to the page you want to add here.

When you click on ‘Publish to’ a drop-down menu will appear with a list of connected business pages. Use the checkbox next to the name of the page to select it.

If you do not see a page that you want to post on, click on ‘Add Publishing Location’ to add the page.

Note: You need to have admin rights to the page you want to add here.

A sidebar will appear where you can click on ‘Add’ to connect a new platform or remove an existing one. Once you click ‘Add’ you will be taken to the platform on which the page you are trying to add exists, to authorize the connection.

Once you have selected the pages you want to post on, you will see their names appear under ‘Publish to.'

After this, you can ‘Schedule Content.’

Here you can choose to:

1. Publish All Immediately: This option will publish your content on all chosen social media pages in the ‘Publish Content To’ section immediately.
2. Schedule All: If you choose ‘Select All’ to schedule your content for a later time, you will have the option to choose from a suggested time or set your own date and time to publish.

Step 4: Create a Follow-up Activity

Now create Gaggle Activities to get engagement on the social media posts you are publishing/scheduling.

Once you enable this option you will see the list of pages you have chosen to publish the content on. Click on the page and you will see a list of available activities that you can create for your post. 

• Facebook: The available choices are ‘Comment,’ ‘Like,’ and ‘Share.’
• LinkedIn: The available choices are ‘React,’ ‘Re-Share,’ and ‘Comment.’
• Twitter: The available choices are ‘Like’ or ‘Retweet.’

Once you have chosen the type of activity you want to create for the post, you can set the activity configuration. Here you can:

1. Post to Channel(s): Select the Channel(s) you want to send the activity to.
2. Post to Group(s): Select the Group(s) you want to send the activity to.
3. Select Campaign(s): Select the Campaign(s) you want to attribute this activity to.
4. Points: Just like creating a new activity manually, you can assign 5, 10, or 15 points to be credited to any Member completing each Activity. 
5. Feature Activity: Enabling this will feature the activity on top of your Member’s list to complete.
6. Schedule Activity: You can choose when each automatically created Activity is sent to the Gaggle. You can select 'immediately after the content is published' or a specific time each day. The default is for the Activity to be created immediately after the content is sourced. Choosing the timed option will allow the Gaggle Manager to select from 30 different options: starting from one hour after the post is published to 7 days.
7. Set Activity Expiration: Defaulting to 7 days, you can identify how many days you want each Activity to remain available to your Members ranging between 1-11 days.

At the bottom of the page, you will now see the options to ‘Schedule Content & Create Follow-Up Activities’ to schedule the content for publishing or ‘Save Draft’ to review the content later. If you have chosen not to create any ‘Follow-Up Activity’ then you will only see the option as ‘Schedule Content.'

Congratulations! Now your content is scheduled. You will now be redirected to the Publishing Log. You can also navigate to the ‘Publishing Log’ by selecting ‘Publishing Log’ under ‘Social Pub’ on your top navigation bar.

Step 5: Manage Your Content Using the Publishing Log

The ‘Publishing Log’ allows Gaggle Managers to track all published or scheduled content. It keeps a record of all the content created through the ‘Create New Content’ page. 

The ‘Create New Content’ form allows for a single piece of content to be published on multiple social media pages. Therefore, you will find a two-tiered record here. 

The primary list will show you the parent piece of content and a sublist of child records for each publishing location. For instance, if you create content to publish a blog post on one Facebook page, two LinkedIn pages, and one Twitter handle, you will see the parent content record on the list and the child record for each of the pages as a sublist under the parent record.

On the parent list you can see the following:

1. Overall Status: Under this, you can see the status of the content as:
   - ‘Published’ - When the content is published on all pages lined up.
   - ‘Scheduled’ - When the content is scheduled but not published on any pages lined up. 
   - ‘Draft’ - When the content hasn’t been scheduled or published.
   - ‘In Progress’ - When the content is published on 3 out of 5 pages lined up and the other two are in progress.
   -  ‘Authentication failure’ - when one or more pages that the content is lined up for has an authentication failure.
2. Content: Here you can see a summary of the content.
3. Date Finalized: This will show the date the content was published, is scheduled for, or was drafted.
4. Count of Published: The count of records in a published state as the numerator, and the count of total records created as the denominator.
5. Last Edited By: Name of the last person who edited the content. This can come in handy when multiple Managers are creating content. 
6. Total Comments/Replies: If Gaggle activities are created on this published content, this column will show you the total count of comments/replies received on this content on social media.
7. Total Reactions/Likes: If Gaggle activities are created on this published content, this column will show you the total count of reactions/likes received on this content on social media.
8. Total Reshares/Retweets: If Gaggle activities are created on this published content, this column will show you the total number of times this content was reshared/retweeted on social media.

On the child record list you can see the following:

1. Status: Under this, you can see the status of the content as:
   - ‘Published’ - When the content is published on the page. 
   - ‘Scheduled’ - When the content is scheduled to be published. 
   - ‘Draft’ - When the content hasn’t been scheduled or published.
   - ‘Authentication failure’ - when the page that the content is lined up for faces authentication failure.
2. Publishing Location: Here you can see the exact page/location where the content is published on social media.
3. Publishing Date: This will show the date and time when the content was published, scheduled for, or drafted.
4. Follow-up Activities: Type of follow-up activities created on the content. 
5. Total Comments/Replies: Total count of comments/replies received on this content on social media.
6. Total Reactions/Likes: Total count of reactions/likes received on this content on social media.
7. Total Reshares/Retweets: Total number of times this content was reshared/retweeted on social media.

Making Changes to Your Content List

Gaggle Managers can make changes to the scheduled, draft, or unpublished content from the ‘In Progress’ list by accessing the action button on the far right column on the list.

Managers can take the following actions on the parent record:

1. Edit content: Managers can use this option to edit content/change URLs etc. This option is available only when in a 'Scheduled' state. 
2. Cancel Unpublished: Managers can use this option to cancel content when it is in a ‘Scheduled,’ ‘In Progress,’ or ‘Auth Failure’ state.
3. Publish All Now: Managers can choose to publish content immediately. This option is only available when the content is in a ‘Scheduled’ or ‘In Progress' state.

Managers can take the following actions on the child record:

1. Cancel Unpublished: Managers can use this option to cancel content when it is in a ‘Scheduled’ or ‘Authentication Failure’ state.
2. Publish Now: Managers can choose to publish content immediately. This option is only available when the content is in a ‘Scheduled’ state.
3. Reauthorize: Managers can choose to reauthorize content when in an ‘Auth Failure’ state.

How to Filter Your Content List

The following filter options are available to Gaggle Managers.

1. Status: You can choose to view parent records with ‘All Statuses,’ ‘Scheduled,’ ‘Published,’ ‘Canceled,’ and ‘Authentication Failure.’
   
2. Last Edited By: The parent records can be viewed based on the last person who edited the content.
   
3. Network: The records can be segregated on the basis of social media networks.
   
4. Date: The records can be segregated on the basis of the date of publishing or schedule. You can choose between ‘Last 24 hours,’ ‘Last 7 days,’ ‘Last 30 days,’ or customize a date/date range.
   

Now that you have experienced and tested our Social Pub module, schedule a demo with us and share your experience. At GaggleAMP, we're here to support you throughout your Beta testing journey. If you have any questions or need assistance, don't hesitate to reach out to us. We value your feedback and are committed to continuously improving your experience with Social Pub.