The values added to each of these parameters is as follows:
- Campaign Source (utm_source): Originating Gaggle Name
- Campaign Medium (utm_medium): Social Network
- Campaign Name (utm_campaign): GaggleAMP Campaign Name
- Campaign Content (utm_content): Message Text
Once on the “Integration” page, select the marketing automation solution from the “Connect Marketing Automation” dropdown, then click “Update Integrations”.
If you setup your marketing automation solution to track these “utm” parameters, then you do not need to do any additional configuration in GaggleAMP, as your marketing automation solution configuration matches the default configuration (Google’s). If your marketing automation solution landing pages are setup to track a different set of parameters, you can customize GaggleAMP’s tracking to match those parameters.
You will now see an option for “Custom Lead Source Parameters”.
Follow the “Edit Parameters” link and you will be taken to a page where you can provide the custom parameter names. Once you update the parameter names, be sure to click on the "Update Parameter Names" button.
Once you’ve completed the setup process (or decided to use the default configuration), you’re leading tracking integration is complete! To test it, share a message through your Gaggle with a link to a landing page that is powered by your marketing automation solution. Then, have a few friends or followers click the link and submit themselves as leads. ￼