Employee engagement is the key to building a successful team and forms the basis of any successful employee advocacy program. However, your employees will only become your advocates when they:
- Receive open and clear communication about the company initiatives.
- Find it meaningful to participate in your employee advocacy program.
- Feel like a heard and valued part of your company.
- Find it easy to participate.
- Feel motivated to participate.
Building a Strong ‘Community’ Can Ensure That Your Employees Are Invested in Your Company Beyond Their Work Profiles
GaggleAMP’s ‘Community’ Module: An Internal Communication-Focused Forum The GaggleAMP Community Module can help you build a stronger community within your company. Let’s understand some of the ways the community supports your company.
It Creates a Two-Way Conversation Culture
The ‘Community’ module opens the door to free-flowing ‘Conversations’ between Gaggle Members who are part of the employee advocacy program. This makes employees feel heard, valued, and respected which, in turn, motivates them to participate meaningfully.
Members can interact with their peers, discuss ideas, and recommend these conversations to Gaggle Managers. They can also share this conversation directly on their linked social media accounts. For example – a Gaggle Member wants to share an interesting article with insights on consumer behavior in their industry on their LinkedIn, with their peers, and with their manager. They can now do it in one go within the ‘Community’ module without having to create three separate posts.
It Targets Conversational Content
Gaggle members can create private and public ‘Channels’ to organize small group conversations within the ‘Community’ module. For instance, say your sales team is starting a new sales campaign on social media. The team wants to collect and streamline relevant content first before involving the rest of their Gaggle Community. They can do this by sharing links and ideas in a private sales Channel in the Community. Here they can discuss it and then recommend activities to the Gaggle Manager
Peer-to-Peer Encouragement and Learning
When conversations happen within the ‘Community’ module, it encourages peer-to-peer learning and keeps employees motivated. For instance, an employee may feel shy to share their ideas but seeing others do so can inspire them to step forward. Or, you may have employees who are completely inactive or reserved on social media. Sharing content or performing activities can be daunting for them. However, when they see others participating in the private Gaggle Community, they may find the courage and confidence to do the same publicly.
Gaggle Managers Can Benefit From The Community Module Too
The Community module isn’t just for Gaggle Members, it can have big implications and support for Gaggle Managers, too.
Find Fresh Content Ideas
Most of the time social media managers or digital marketers are often also Gaggle Managers. And, a large part of their jobs is to create content, not just for social media but for all other sales and marketing endeavors. This can, at times, lead to the stagnation of ideas. With free-flowing conversations in the Community module, managers can find new ideas to drive their content strategy and to use for new Activities.
Help Discover Data & Metrics to Measure Member Engagement
The number and quality of conversations that happen in the ‘Community’ module can help managers to measure the success of their employee advocacy program. The ‘Contributors’ page prints the name of every user that started a conversation and includes details about the contributions.
More conversations and participation can be reflective of the interest and level of engagement by employees. The quality of these conversations and the content shared allows the Gaggle Managers to better understand their employees point of view on certain topics or helps discover their interests. This can help them to streamline their employee advocacy strategy and build a stronger program.